Competing Across the Calendar: The Growing Squeeze on U.S. Produce

By Danny Munch

American Farm Bureau Federation

Fresh produce markets run on strict timing. Fruits and vegetables are highly perishable, harvest windows are often short, and growers generally cannot store a crop while waiting for prices to improve. A few weeks of excess supply can determine whether a season ends in profit or loss.

Imports are an essential part of this system. They fill seasonal production gaps, support year-round consumer demand, and strengthen integrated supply chains.

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