Conversations on U.S. rice quality versus South American consumer preference have been a major topic in recent years. It was also addressed during the 2025 USA Rice Outlook conference, where Horizon Ag shared results from a quality evaluation conducted earlier this fall.

Rice is a staple food across much of the globe, and different regions have varied preferences in cooking characteristics, taste and texture. In the Latin American rice market, customers favor high-quality, loosely cooked rice, and countries in this region are known for high rice consumption per capita. 

Farmers and industry leaders gathered in New Orleans Dec. 7 to 9 for the 2025 USA Rice Outlook Conference. Morale was considerably high, despite the current state of the ag economy, as participants engaged in sessions to learn industry updates and emerging trends in rice production, with record-breaking attendance.

A delegation of Louisiana state representatives and state senators, led by Dr. Mike Strain, Louisiana commissioner of agriculture and forestry, visited here last week to learn more about the market and the opportunities it offers for U.S. agricultural exports. Rice featured prominently on the group’s agenda as one of the U.S. agricultural products that would benefit significantly from a U.S.–UK trade agreement aimed at leveling the playing field with competing origins.

The USA Rice Sustainability Award was created in 2016 to recognize the efforts of all segments of the industry to not only conserve natural resources, but to find innovative ways to address all three pillars of sustainability: environmental, economic, and social sustainability. A subcommittee of the USA Rice Sustainability Committee chooses the winner based on several criteria, including leadership in the industry and broader sustainability community, and a history of promoting and advancing sustainability through innovative practices. 

On Tuesday, Kennedy Rice Mill CEO Meryl Kennedy was invited on CNN to talk about the impact of President Trump's tariffs and how they are affecting the U.S. rice industry.

The 2025 USA Rice Outlook Conference General Session started local and expanded into the distant future. It began with greetings from the 88th International Rice Festival Queen Ansley Dawson and Louisiana Farm Bureau Federation President Richard Fontentot who both spoke about the importance of the rice industry, thanked attendees for joining them, and, of course, invited everyone back to the 89th International Rice Festival in Crowley, Louisiana, next October.