Success Is In The Air
By Vicky Boyd, Editor
Rice Farming Magazine
Fred Zaunbrecher of Duson, Louisiana, has grown jasmine-type aromatic long-grain varieties for years, having harvested the newest, Clearfield CLJ01, the past two seasons. Although the U.S. rice industry will likely never be able to fully sway Asian-born consumers who favor Thai jasmine, Zaunbrecher says he is encouraged by U.S. consumers’ positive reactions once they try domestically grown jasmine-types.