The National Cattlemen’s Beef Association is backing new legislation that would establish federal labeling standards for plant-based and cell-cultivated protein products, arguing consumers deserve clearer information at the meat case.
The Fair and Accurate Ingredient Representation on Labels Act, known as the FAIR Labels Act, was introduced in both the House and Senate with bipartisan support. The legislation aims to create consistent labeling requirements for alternative protein products, including those made from plants or grown from animal cells in a lab.
Under the proposal, lab-grown protein products would be required to carry the label “cell-cultivated protein,” while plant-based products marketed as meat alternatives would need to use the term “plant-based alternative protein.” The bill would also require disclaimers stating the products were not derived from a live animal in their final form.