SAN ANTONIO, Texas — For 35 years, U.S. soybean farmers have invested together with a singular purpose: to build a stronger, more resilient future for U.S. Soy. Through the Soy Checkoff, those collective investments across food, feed, fuel, industrial, exports and sustainable production, have transformed the soybean industry. It’s created entirely new categories for demand and advanced production—delivering measurable results back to the farm.
As the United Soybean Board (USB) marks its 35th anniversary, farmer-leaders reflect on how strategic, farmer-directed investments have reshaped the soybean industry for the better—and how that momentum is continuing to accelerate.