Grand Isle Oysters Get Rebrand Boost With ‘Grand Isle Jewels’ Launch

By Rob Masson

WVUE

Jefferson Parish is doubling down on a growing aquaculture industry wth hopes of making Grand Isle oysters a premium brand on menus across the country.

Armed with a $140,000 grant from the state, parish leaders announced a new branding campaign for cultivated off-bottom oysters. The goal: introduce the world to “Grand Isle Jewels.”

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Aquaculturekristen oaks