Louisiana rice consultant, Rusty Elston, said his father, Willard Elston, made sure his children knew how to work beginning at an early age. “This is where the training for my career actually began,” Rusty said. “My father set the example and taught us to always do our best and be willing to go the extra mile.” The young boy took notice of this important lesson and has maintained that mindset through the years in every aspect of his life.