By Stacy Gorman
The Cotton Board
Cotton Farming Magazine
The visionary cotton producers who formed the Cotton Research and Promotion Program in the 1960s knew that to stay relevant in our industry they had to come together to tell the story of U.S. cotton.
Over the years, the story of cotton’s advantages over synthetic fibers has evolved, expanded and become multi-faceted with different messages targeting different audiences. One of the most important messages recently has been that U.S. cotton farmers are committed to sustainability and continuous improvement on their farms.