Bert Jacobs, co-founder and Chief Executive Optimist of the $150 million lifestyle brand Life is Good®, will address attendees as general session keynote speaker during the 2023 American Farm Bureau Convention. When Jacobs and his brother John started the company in 1994, they had $78 in their pockets, lived out of their van and sold T-shirts on the streets of Boston. Jacobs will speak during the closing general session at the convention on Monday, Jan. 9, in San Juan, Puerto Rico. His powerful message will include why he has championed the same mission for more than 25 years: to spread the power of optimism.
