As Delta Variant Spreads, Vax Ad Campaign Efforts Shift to Red States

By Ilyse Liffreing

AdAge

As Delta variant cases of the coronavirus continue to rise in states with unvaccinated residents, attempts to persuade Americans to take those potentially life-saving jabs are only growing more targeted and personalized. President Joe Biden on Thursday called on states and local governments to pay $100 to newly vaccinated Americans, for instance.

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