How Are We Influencing New Generation Of Ag Communicators?

By Todd Fitchette

Western Farm Press

Much attention is rightly given our young crops. We plant into measured soil temperatures while testing for specific nutrient content; we pre-irrigate to give those plants a good head-start, then we add just the right amount of water and nutrients throughout the lifecycle to ensure a profitable harvest.

Are we doing the same with our next "crop" of agricultural communicators and advocates? Are we feeding and training them to blossom? Are we building a sustainable agricultural heritage?

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