AgriMarketing Magazine
Hoosier Ag Today Radio Network reports:
With the cancelation of farm shows and in person events, farmers have had to find new ways to stay informed and gather information. A recent national survey indicated most are turning to and tuning into a trusted source, the radio.
A just released survey by the National Association of Farm Broadcasting shows that 71% of farmers listen to farm radio. Jasper County farmer Kendell Culp said, "I like one stop shopping. So if I can tune into my farm broadcaster and get the markets, the weather, and what is happening around the world as well as here in Indiana that will impact my farm, I really like that." According to the survey, farmers listen to radio 4.7 days per week, on average.