U.S. farmers rank as the most trusted members of the supply chain when it comes to ensuring its safety, taking the top spot in 78 percent of consumer responses, according to new research by the United Soybean Board. The results of the consumer survey sheds a light on the needs and perceptions of people nationwide about their food supply. Farmers’ dependability in regard to nourishing the world has not gone unnoticed.
“As the organization representing soy — the second largest crop grown on U.S. soil, one of the only widely available complete plant proteins and the most widely used edible oil in the country — we knew it was vital to understand the values of the very people who purchase the products our farmers grow,” said Mace Thornton, USB vice president of communications and marketing strategy. “The results not only reinforced the importance of current sustainability strategies our farmer-leaders put in place, but also revealed some key perceptions and desires among consumers that will help guide the way we communicate and engage on the benefits of sustainable U.S.-grown soy.”