Rice Industry Launches Consumer Ad Campaign in Seven Non-Traditional Markets

By Cameron Jacobs

USA Rice

The COVID-19 pandemic has changed almost every aspect of life in the U.S. One of the early impacts was a shift in consumer behavior with Americans eating out less and cooking at home more. Consumers will recall depleted grocery store shelves in the early days of the pandemic, particularly for paper products, rice, and beans, as sales of those products surged.

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