USA Rice Unveils New Grown in the USA Mark

By Deborah Willenborg

USA Rice

The U.S. rice industry’s “Grown in the USA” mark has been around for decades. It signified to consumers that the rice contents of the package bearing the mark was 100 percent U.S.-grown. While it has been the dominant Country of Origin mark for U.S. rice, it is not the only one. Some rice packages bear different red, white, and blue themed designs or words “Product of Texas,” “California Grown,” “Certified Louisiana,” or similar.

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