U.S. soybeans, compared to soybeans of other origins, bring a lot of value to the table for end users, which brings returns to yours. Because of that, your soy checkoff continuously invests in research to keep U.S. soybean meal top of mind for end users.
So, what is most important for end users? One word: protein. That hasn’t escaped the eyes, or microscopes, of the researchers focused on soybeans.