Baton Rouge Natives Create First Black-Owned, Sugarcane Based Vodka in Louisiana

BATON ROUGE, La. (BRPROUD) – When Bobbie Johnson and James Williams were students at Baton Rouge’s McKinley High, they never envisioned one day owning an alcohol business. 

“Bobby said I got this idea, ‘let’s make our own alcohol’… I was like, I said I don’t know anything about it but let’s do it” said James Williams, co-founder and COO of Matador Vodka. 

Years after leaving professions in the trucking industry, the two are now co-founders of Matador Vodka where they’re literally and figuratively calling the shots.

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