By Amanda Zaluckyj, The Farmer’s Daughter USA
Ag Daily
I’m not a big fan of Impossible Foods. I was reminded why when Jessie Becker, the company’s Senior Vice President of Marketing, recently gave an interview about the company’s future. She joined SiriusXM Business Radio’s Marketing Matters to double down on the ridiculous goal of eliminating animal agriculture by 2035.
Unfortunately, Becker’s meat-is-destroying-the-Earth theatrics was devoid of facts and heavy on misleading statistics. But why should she care about honesty and truth when Impossible Foods is able to capitalize on the anti-meat narrative?
Too bad I don’t play that game. I want to correct her misstatements, put those statistics into context, and bust some myths. So that’s what I’m doing here.
But I feel as though I have to start this article with a disclaimer. So allow me to just say this: I’m not opposed to faux-meat products. Humans must find a way to continue feeding an exploding population in a sustainable way. There’s definitely a place for these items in the market. But Impossible Foods has purposefully targeted animal agriculture as an adversary. And I’m not about to sit by while they distort the truth.