Meat Industry Works To Boost Consumer Trust

By Mindy Ward

Farm Progress

The meatpacking and processing industry needs to do less defending and deflecting and more embracing and changing.

That was the message Julie Anna Potts, CEO of the North American Meat Institute, delivered to a group of women gathered for the Women in Agribusiness Summit in September. Potts is no stranger to the agriculture scene. Many recognize her from years working with the American Farm Bureau Federation.

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