Chipotle’s First Super Bowl Ad Ever — and the Rabbit Hole of Its Tired Claims
By AgDaily
Chipotle Mexican Grill — the fast-food restaurant that has long ruffled the feathers of many in the agricultural industry — is premiering its first-ever Super Bowl commercial, during the second quarter of Super Bowl LV between the Kansas City Chiefs and Tampa Bay Buccaneers. The ad spot, titled “Can a Burrito Change the World?,” features a young boy rhetorically asking that question while touting Chipotle’s Food with Integrity marketing and making claims about the impacts those standards can have on carbon emissions, water conservation, and local growers.